From 1853 to present day, Tissot has continually surprised and delighted customers with its product innovation. A relentless pioneering spirit led the company from its foundation in the small Swiss Jura town of Le Locle, to a presence in 150 countries. From its first pocket watch with two time-zones in 1853 to its revolutionary touch-screen technology T-Touch watch, Tissot has presented a series of "firsts" in terms of technology, materials and design - even to the extent of creating watches made of rock, wood and pearl.
The Tissot innovation leadership is enabled by the development of high-tech products, special materials and advanced functionality. With a broader, more versatile range of high-quality timepieces at an attractive price than any other Swiss watch brand, Tissot also expresses its commitment to making excellence accessible.