Archive for June 2013


Popping the Question at 30,000 Feet With the Help of JetBlue Airways

Never underestimate the creativity and resourcefulness of a young man in love — nor the power of a progressive company dedicated to providing the ultimate customer experience.


It all started when smitten boyfriend Adam wanted to deliver an epic marriage proposal to his girlfriend of five years, Taryn. Adam had produced a cleverly edited four-minute proposal video for Taryn and wanted her to see it during their flight from San Francisco to Long Beach, Calif., where they planned to celebrate his birthday.

Ambitious Adam contacted JetBlue Airways about the prospect of delivering his proposal at 30,000 feet, and the rest of the story is pure magic, as no fewer than eight JetBlue departments collaborated to make this a perfect day for the couple.


This past Wednesday, exactly 28 minutes into the 90-minute JetBlue Flight 1437, Adam’s video began to play simultaneously on the monitors of each of the plane’s 150 passengers.

In the video, Adam details how he first met Taryn when she was a hostess at a P.F. Chang’s restaurant and he was a server there. Illustrated with a montage of pictures from their five years together, the video recounts how Adam won Taryn’s heart after a shaky start and lists all the qualities he loves about her.

Then these words appear: “You are the girl I think about. You are the girl I dream about. You are the girl I can’t be without.” Then the big question follows: “Will you marry me?”


After the video went black, Adam got down on one knee and proposed to the visibly overwhelmed and emotional Taryn. She said, “Yes,” and excitedly slid her new ring onto her finger. The couple embraced and the JetBlue captain made an announcement to the other travelers that Adam and Taryn were officially engaged.


But the excitement didn’t end there. The JetBlue in-flight crew continued the celebration by handing out cake pops to all the passengers.


When the couple entered the Long Beach terminal, they were applauded by dozens of enthusiastic orange-vested JetBlue staffers. The airline also surprised the couple with festive decorations, a huge custom cake bearing their likenesses and, of course, some champagne.


In its blog, “Blue Tales,” a JetBlue blogger confirmed that the airline’s staffers are “suckers for a good love story.”

“Blue Tales” reported that eight teams, “including Airports, Inflight, Product Development, Marketing, and our partners at LiveTV came together to create an extra special high-flying moment.”

“It’s wasn’t easy,” the blogger continued, “but we love a good challenge in the name of love. And we’ve got TVs at every seat and we’re not afraid to use them.”

In a thank-you note to the JetBlue, Adam wrote, “You are absolutely awesome! I almost cried in front of everyone… no joke. I am forever grateful to you and the JetBlue team, and a forever loyal die-hard JetBlue customer.”

Adam’s proposal video can be seen at this link…


A truly beautiful story.


The La Mine d’Or Family

Letšeng Mine in Lesotho Consistently Produces the World’s Largest Gem-Quality Diamonds; 164-Carat Rough Sells for $9 Million

Completely surrounded by South Africa, its only neighboring country, the diminutive Kingdom of Lesotho is a world-class powerhouse when it comes to producing large, top-quality diamonds.


Five of the 20 largest gem-quality white diamonds ever recorded were unearthed at Lesotho’s Letšeng mine — a mine that consistently yields the highest per-carat value of any kimberlite diamond mine in the world.


Recently, British mining company Gem Diamonds Ltd. revealed still another amazing find at Letšeng — a gem-quality rough diamond weighing in at 164 carats. Despite it being much smaller than its gigantic cousins — the 603-carat Lesotho Promise and the 550-carat Letšeng Star — the newest find was quickly scooped up for $9 million.


Gem Diamonds Ltd. reported that the rough diamond was transported to Antwerp, where gem experts are determining its potential value as a faceted gemstone. In addition to computer analysis, they will be polishing a surface of the diamond to open a clear “window” into the center of the stone.

Depending on what they find, the D-color, Type IIa rough could be divided to yield a number of flawless polished diamonds, or if it is internally flawless, it will likely be kept as one single stone. A flawless diamond of this size has the potential to break previous price records if and when it sells at auction.


At 10,000 feet above sea level, Letšeng has the distinction of being the world’s highest diamond mine. Gem Diamonds Ltd. has a 70% stake in the mine and The Kingdom of Lesotho owns 30%.


Kind regards,


The La Mine d’Or Family


Black Diamonds in New Anti-Aging Serum Diffuse the Light to Give Skin an Airbrushed Look

Finely ground black diamonds are the key ingredients in London-based BeautyLab’s new anti-aging serum that diffuses the light to give skin an airbrushed, youthful look.


Confirming the science behind the Black Diamond Energizing Serum, cosmetic dermatologist Dr. Sam Bunting told The Today Show that black diamonds create an optical blur when they settle into wrinkles and pores. “The diamonds diffuse the light and create a soft-focus effect, which potentially hides fine lines and wrinkles,” she said. “But that’s a cosmetic effect; it’s not a permanent thing.”

BeautyLab’s managing director Roger Aoun explained that the black diamonds absorb visible light and convert invisible UV light into blue light, which is scattered across the surface of the skin. The result is the soft diffusion of light that gives the user an airbrushed look.


Gemstones in beauty products are “a bit of a Hollywood secret,” said Rachel Scaperotta, a beautician at the Beverly Wilshire hotel spa. “It’s a pretty instant effect,” she told Today. “That’s why celebs like it.”

In addition to black diamonds, the serum contains sapphires, hexapeptide, copper peptide and sea algea. The peptides stimulate the creation of collagen, resulting in plumper, smoother and more radiant-looking skin.

The serum is priced at $120 for a 30ml bottle. The companion lotion is $140. The brand new product is already a hit in the U.K., where it was launched a few weeks ago. The pre-launch waiting list topped 4,000.

In clinical trials, 1,000 women using the black diamond serum reported a 65% reduction in fine lines and wrinkles in just 28 days.

Kind regards,

The La Mine d’Or Family